IMPORTFEST 2008: SONY of CANADA... "proud to be a Sponsor"

Toronto, Canada - Sony of Canada Ltd., Canada's leading supplier of electronic and computer products for consumers and business, is proud to be an Official sponsor for IMPORTFEST 2008.

Sony's technology-leading XPLOD mobile audio products continue to set a new standard in car audio performance. Whether it's an XPLOD CD receiver/changer controller/MP3 player, speaker, amplifier or subwoofer, these products embody the passion Sony shares with mobile audio enthusiasts when it comes to in-car entertainment.

Check out Sony's MEX-BT5000 head unit:

The MEX-BT5000 is Sony's first car CD player with built-in Bluetooth technology and it's all about making your life simpler. No more searching for the ringing cell phone while you're driving down a busy street, or trying to talk on your phone while it's connected to the charger's too-short cord. Instead, when the phone rings, you just push a button on the stereo to answer it. The music mutes and the call comes over your car's front speakers. And your phone remains in your pocket, purse, or under the seat.

The MEX-BT5000 links to your Bluetooth mobile phone so you can make and receive calls without having to touch your phone. You'll see your phone book data on the bright, high-visibility screen, while Bluetooth allows the wireless transfer of up to 50 phone book contacts to the player. Six speed-dial entries allow you to access frequently dialed numbers quickly. You'll talk through a built-in microphone, so there's nothing extra to install.

Music Streaming: Imagine being able to stream your music wirelessly from the audio player in your bag to the stereo in your dash. Upcoming music phones and players will take advantage of Bluetooth technology to ensure a world free of connecting cables, auxiliary inputs, and plugs. With the MEX-BT5000, you'll be primed to incorporate the latest gear and enjoy seamless connectivity with new music players. And the MEX-BT5000 offers playback control for essential features, like play and pause, over any wirelessly connected sources.

Handles Almost Any Music File Format: The MEX-BT5000 reads discs loaded with MP3, WMA, and ATRAC3plus music files and pumps up their sound with a built-in processor. An auxiliary input lets you add on your portable music player without adding an extra adapter. The MEX-BT5000 is satellite radio-ready and works with Sony's iPod® adapter.

Check out Sony's latest Portable Navigation Device:

Sony's nav-u Portable Navigation Device delivers detailed and thorough mapping from BC to PEI and beyond without any costly subscription fee or installation charge. Using nav-u is worry-free and simple. Just mount the unit to your windshield or dashboard and experience the freedom or guided travel without burning a hole in your wallet.

About Sony:

Throughout its history, Sony has demonstrated an ability to capture its customers' imagination and enhance their lives. The Company has been at the cutting edge of technology for almost 50 years in Canada, positively impacting the way Canadians live, work and play. Few companies are as well positioned as Sony to drive the digital age into cars, homes and businesses around the world for the next 50 years and beyond. Today, Sony is a corporation with convergence at its very heart. Driven by an integrated business model, the Company is well positioned to bring new benefits to consumers by combining hardware, software, content and services.

Did You Know:

"Sony is an IMAGINE company, committed to donating at least 1 percent of pre-tax profit to registered charitable organizations in Canada each year."

Sony of Canada is committed to protecting and improving the environment in all the company's operations by seeking continual improvement of our environment, employee safety and health as they relate to our products and operations. This is our commitment to preserve and enhance the environment, safety and health of employees, customers, and neighbors.

Sony's Mission:

"To lead the Canadian market by creating and satisfying demand for superior-quality, innovative audio-visual and information technology products." In tangible terms, the goal is to reach one million yen by its 50th anniversary in Canada. This target, however, is only one expression of a much broader vision.

For more information: www.sony.ca